Marketing Performance Review Marketing - 974 Words

Marketing Performance Review Marketing Director to report quarterly on marketing strategies implemented by aligning business outcomes, i.e. units sold, during review period against prior set targets. Also to be considered is direction and influence marketing strategies have on company vision of being a ‘local, organic and sustainable’ producer, i.e. is marketing through large retailers detracting from public opinion that Alissa’s Artichokes is a local producer. Metrics to be reported: Activity Wholesale Large Retail Online Restaurants Number of events/ markets attended. Number of retailers currently stocking goods. Number of current online ‘grocers’ stocking products. Number of restaurant currently supplied. Output Wholesale Large Retail Online Restaurants Number of each produce unit sold at each event. Number of each produce unit sold at each retailer. Number of each produce unit sold. Number of each produce unit sold at each venue. Number of re-orders. Number of recipes featured in. Number of re-orders. Website visits. Operational Wholesale Large Retail Online Restaurants Net profit of each unit sale Net profit of each unit sale Net profit of each unit sale Net profit of each unit sale Brand Effect Brand Effect Brand Effect Brand Effect Cross sales of multiple product lines Cross sales of multiple product lines Cross sales of multiple product lines Cross sales of multiple product lines Overall Business Outcome Wholesale Large Retail Online RestaurantsShow MoreRelatedStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. 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