Marketing Performance Review Marketing - 974 Words

Marketing Performance Review Marketing Director to report quarterly on marketing strategies implemented by aligning business outcomes, i.e. units sold, during review period against prior set targets. Also to be considered is direction and influence marketing strategies have on company vision of being a ‘local, organic and sustainable’ producer, i.e. is marketing through large retailers detracting from public opinion that Alissa’s Artichokes is a local producer. Metrics to be reported: Activity Wholesale Large Retail Online Restaurants Number of events/ markets attended. Number of retailers currently stocking goods. Number of current online ‘grocers’ stocking products. Number of restaurant currently supplied. Output Wholesale Large Retail Online Restaurants Number of each produce unit sold at each event. Number of each produce unit sold at each retailer. Number of each produce unit sold. Number of each produce unit sold at each venue. Number of re-orders. Number of recipes featured in. Number of re-orders. Website visits. Operational Wholesale Large Retail Online Restaurants Net profit of each unit sale Net profit of each unit sale Net profit of each unit sale Net profit of each unit sale Brand Effect Brand Effect Brand Effect Brand Effect Cross sales of multiple product lines Cross sales of multiple product lines Cross sales of multiple product lines Cross sales of multiple product lines Overall Business Outcome Wholesale Large Retail Online RestaurantsShow MoreRelatedStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences on firm performance should be universal through national markets which are very much alike culturally, economically and politically, in spite of limited empirical evidence focusedRead MoreAssessment tasks 1 31637 Words   |  7 PagesPlan â€Å"Houzit† Marketing management plan Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: 12% market share (up from 11%) Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year. 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This meeting will be discussing the marketing performance results and from here we need to identify what kind of improvements we need to make in the future. Please bring along your valuable ideas and documentations to attend the meeting. Please let me know if you can attend this meeting. Thank you Simratpal Singh Marketing performance data: †¢ The setting of ‘fair’ prices to consumers: the company should bear in mind that customers nowadaysRead MoreEssay On Headlines869 Words   |  4 Pagesbrand advertisers needs to understand that the customers they want to influence are all dealing with massive surplus of content and even larger deficit of attention. The majority of people review the content by scrolling it for collecting their desired information, and most of them would probably like to review the content by headline alone. So, apart from the content, headlines are also a very important part of an article. 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The Principles of Corporate Finance - 1202 Words

THE PRINCIPLES OF CORPORATE FINANCE CHAPTER 1: The time value of money We are going to link the present and the future by using the notion of interest rate that could be called discount rate, required rate of return or cost of capital. Finance is all about cash flows but more precisely about the exact date of the realization of the cash flow. I) PRESENT VALUE Example 1: What is the value today of $110 to be received in one year? - suppose the interest rate , r =10% - if you had the money today you could : o put in the bank at 19% o wait one year o receive PV * (1,10) = $110 - PV = $110/(1,10) = $100 We can’t compare cash flows of different maturities†¦show more content†¦Unsecured: Senior bonds are paid before junior bonds). However unsecured paid higher rate of return. ââ€" ª Fixed rate and floating rate ââ€" ª Call options ââ€" ª Put options ââ€" ª Convertible ( options that you have to exchange) and with warrants (similar to a bond it is a stock option give the right to purchase the underline number of chairs , bonds†¦) Valuing Bonds ââ€" ª Determine the Cash flow for each date ââ€" ª Determine the appropriate discount rate for each cash flow ââ€" ª Determine each cash flow for the appropriate number of periods ââ€" ª Take the sum If the required rate of return goes up the price goes down. Characteristics of common stock ââ€" ª Ownership of the firm ââ€" ª Voting rights ââ€" ª Dividend rights ââ€" ª Dividend are risky The value of the share comes from the price of the dividend Valuing common stock ââ€" ª Payoff comes in two forms: dividends and capital gains or losses ââ€" ª Expected return = (D1+P1-P0)/P0 ââ€" ª Capital gain = P1-P0 ââ€" ª P0 = (D1+P1)/(1+r) Example: D= 5 P1= 110 P0= 100 R= (5+110-100)/100=15% 100=(5+110)/(1.15) Summary ââ€" ª Determine the stock required rate of return ââ€" ª Estimate the dividend and the price for next period ââ€" ª Discount expected dividend and future price at the RRR Constant growth of dividend ââ€" ª PO = D1/(r-g) ââ€" ª r= D1/P0+g ââ€" ª g = retained earnings ratio * ReturnShow MoreRelatedprinciple of corporate finance solution Essay1401 Words   |  6 Pagesï » ¿CHAPTER 2 How to Calculate Present Values Answers to Problem Sets 1. If the discount factor is .507, then .507*1.126 = $1 2. 125/139 = .899 3. PV = 374/(1.09)9 = 172.20 4. PV = 432/1.15 + 137/(1.152) + 797/(1.153) = 376 + 104 + 524 = $1,003 5. FV = 100*1.158 = $305.90 6. NPV = -1,548 + 138/.09 = -14.67 (cost today plus the present value of the perpetuity) 7. PV = 4/(.14-.04) = $40 8. a. PV = 1/.10 = $10 b. Since the perpetuityRead MoreCorporate Finance Core Principles and Applications Chapter 817715 Words   |  71 Pagesentirely with equity, another project could be financed with debt, and the firm’s overall capital structure would remain unchanged, financing costs are not relevant in the analysis of a project’s incremental cash flows according to the stand-alone principle. 7. The EAC approach is appropriate when comparing mutually exclusive projects with different lives that will be replaced when they wear out. This type of analysis is necessary so that the projects have a common life span over which they can beRead MoreCorporate Performance Evaluation : Carlos Strong. 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Undertake strong initiatives to recover classified and written off loans. 6. Optimize funding mix to reduce cost of fund. 7. Integrate green banking into banking activities. Elephant road branch of Janata Bank maintains code of conduct to deal with customer in accordance with the ethical principles the code of conduct of JBL employees shall: ï  ¶ ActRead MoreFinance: Net Present Value and Options Principle Objective1009 Words   |  5 Pagesyour student guide as study references for the Final Examination. Week One: Foundations of Finance Objective: Discuss 12 principles of foundational corporate finance. 1. __________ occurs when inaccurate information exists. a. 0 The principle of valuable ideas b. 0 Free-rider problem c. 0 Moral hazard d. 0 Adverse selection Objective: Discuss 12 principles of foundational corporate finance. 2. __________ refers to situations wherein the agent can take unseen actions for personal

A Story About My Mother Free Essays

Vu Lan celebration is coming, on websites there are many written works about mother. They are simple but meaningful and reminded me of my mother. Accordingly, I want to share with everyone my story-a long one to tell†¦ When I was a child, I always imagined my mother as a serious and frightening woman. We will write a custom essay sample on A Story About My Mother or any similar topic only for you Order Now She was constantly forcing me to stay at home whereas my friend can freely go out and enjoy their childhood. That’s not fair!!! There was a question that kept haunting my mind â€Å"Is she exactly my mother? † . I think that I found the answer after that story. One time, being too passionate about games with my friends, I forgot to come back home, making my parents extremely worry and find me everywhere. Finding out me in the yard with my friends, she furiously shouted at me and hit me in front of all my friends including the boy that I liked. It is too ashamed! I did not have dinner and kept myself in my room on that day. During that night, instead of sleeping, I planned to revenge my mother in the next days. In the following day,as usual she went to work and left me alone at home . However, this time I decided not to stay alone in that boring house. Fortunately, I came across a tiny hole in the window, which was small enough for my little friends to creep into. Being too happy, we play many games one by one. Suddenly, I had an accident while I was playing skipping with my mother’s scraft, leading to my chin’s blooding. I was very afraid no matter how much my friends encouraged me. I cried so much my friends had to find the help of my neighbor. He immediately informed my mother. â€Å" This time surely my mother will hit me seriously† I thought that. Especially when I heard the sound of her motorbike, my heart beat faster to wait my mother’s punishment. Nevertheless, everything was totally unexpected. Right after the door had been opened, the scene I saw was not her furious eyes but her eyes with continuously dropping tears. My mother hurriedly ran to me and embraced me tightly. I could not forget those eye. I feel that my mother was also painful like me. That was the moment I realized her invaluable love for me. Until now I learned that mother’s love is not just pampering but the strict as well and that mother is the one love us the most. How to cite A Story About My Mother, Essay examples

My Life Struggle free essay sample

My life story summed up is a story of; survival, culture, love, hate, compassion, family values, triumphs, and failures. Growing up in the south side of Chicago was harsh. I became used to hearing police sirens and ambulances rushing to the hospital on a daily basis. Gun shots would wake me up in the middle of the night instead of nightmares of the boogey man. With only the basic necessities a family could attain, the idea to pursue an education wasn’t always a definite subject because we couldn’t financially afford it. I’ve had a lot of experiences that have set me back from believing in my dreams but I have always had people in my life that have supported me. During my life there has been a significant person that has greatly changed me into becoming more altruistic. This person is my mother. My mother has been a great influence in my life. We will write a custom essay sample on My Life Struggle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A couple months ago, I competed in the Mexican Civic Society beauty pageant because I was informed there was going to be scholarships awarded to the winners. I saw this as an opportunity to help me with college. Halfway through the competition, I started to feel uncertainty in myself because I felt I couldn’t manage the stress. I was studying for the ACT at school and still trying to cope with the pageant’s responsibilities. When it seemed I was down on the rocks, about to drop out of the competition, my mother insisted for me to continue but to also study in order to do well on my ACT. On the final day of the competition, as I was standing on stage to hear the winners, my heart was pounding with anxiety. When I heard my name as First Princess, I immediately looked for my mother in the audience. When I finally seen her face, I felt a surge of accomplishment. The look in my mother’s eyes will be a visual I will never forget. Her eyes filled with tears of joy. My mother was proud of me. She deserves more than recognition because she has always supported me. She is the reason why I continue making positive choices every day. She has also taught me to always help others in need not only myself. A way in which I learned more about myself was through The National Hispanic Institute, a leadership program for high school students. After some time of being part of the Institute, I realized I had finally become a great speaker. I still remember giving a speech in front of two hundred people. The â€Å"knot† in my stomach would only get worse after anticipating the fact of going up there. When I finally got up there in front of the microphone, I let go of all my fears and instead I smiled. My confidence strived and I did a great job because I believed in myself. I gained more confidence every time I debated against other students. I overcame my fear of public speaking. My most important goal in life has been to exceed beyond others’ expectations. I have always tried hard in school to get good grades because my family always instilled the belief of education being a key factor. My dedication to my family and education has differentiated me from others. Ultimately, if it wasn’t for mother and the National Hispanic Institute, the direction of my life because of the decisions I would have made would have gone down â€Å"the road less traveled by†, in other words the easy way out. I’m one of the very few who continues to persevere through the obstacles because the ambition to be successful keeps me trying.